Are you frustrated with the games and tricks from Authorized Dealers? Tired of the new dial colours on preexisting models being the centerpiece of a brand’s yearly releases? Has your bank account finally given in under the strain of $1,000 or more watch purchases? If the above resonates with you, a microbrand might be the right fit. Microbrands offer some of the greatest value in watchmaking, along with innovative designs and a great deal of novelty.

This guest review of the limited edition Yema Superman GMT 500 was written by watch reviewer Robbie from RobbieandWatches, who has reviewed everything from obscure microbrands to brands that seem to produce grail watches exclusively. Learn more about this GMT diver from the French independent brand now!

The Hamilton Khaki Titanium is my first titanium watch, and it’s been an absolute dream except for one small issue. Is it a deal breaker?

An in-depth look at the revival of original Dirty Dozen brand Vertex, and how these over-engineered WWII field watches are poised to take the watch industry by storm.

Watch lovers don’t always agree. That’s part of what makes this world of ticking hands and sweeping seconds so addictive. We argue about quartz versus mechanical, obsess over lug widths, and spend far too long wondering whether an exhibition caseback belongs on a dive watch. But one topic seems to split the room more than most: the date window. Some see it as a practical touch. A little square of utility. Others see it as a design compromise, a blemish on an otherwise balanc

In March of 2025, Tag Heuer made the polarizing decision of re-releasing their extremely popular neo-vintage quartz Formula 1 watches to commemorate becoming the official sponsor of F1. If you can detect a touch of sarcasm behind that sentence, it’s because the writing had been on the wall ever since their limited edition collaboration with fashion brand Kith became a roaring success. However, the new and improved Tag Heuer F1 seemed to split the watch enthusiasts into two ca

This year, the iconic Rolex Datejust celebrates its 80th anniversary, making it one of the longest-running luxury watch models in the world. To mark the occasion on The Watch Brief, I wanted to discuss one model that found its way into my collection over a year ago, the Datejust 36. While the Datejust is available in 34mm and 41mm, I can firmly state that the 36mm option is the ideal choice, bridging the gap between classic and modern.