Rolex Datejust Review: Why I Bought It and Why I Sold It

By: Dr. Bryan

This year, the iconic Rolex Datejust celebrates its 80th anniversary, making it one of the longest-running luxury watch models in the world. To mark the occasion here on The Watch Brief, I wanted to reflect on a model that found its way into my collection over a year ago: the Datejust 36.

Rather than play games with local Rolex Authorized Dealers, who, in Japan, don’t even allow guests to try on the various exhibition models, I decided to purchase mine from a grey market dealer in Tokyo. Did I pay a bit more? Yes. But avoiding the waitlist was a price I was willing to pay.

Now, let’s talk about the Datejust.

Rolex Datejust 36mm (Photo by Jilliano)

The Case:

While the Datejust is available in 34mm and 41mm, I can confidently say that the 36mm variant is the ideal choice, perfectly bridging the gap between classic proportions and modern wrist presence.

That said, in selecting my Datejust, the only truly “classic” component might have been the size. My model didn't feature the traditional fluted bezel, but it did sport a stunning blue motif dial paired with a Jubilee bracelet.

The Dial:

Despite the Datejust being a classic rooted in heritage, Rolex’s motif dials add the soul and personality I was looking for. Released in 2021, these intricate dial patterns are produced using a non-heating technology that etches the surface. The result is an alternating finish that plays beautifully with light.

While the palm motif received much of the attention at launch, I opted for the blue version, as I’ve always had a preference for blue dials over green, red, or other more vibrant hues.

Some may ask: why not go for the classic fluted bezel? A fair question.

While undeniably iconic, I’ve always found the fluted bezel a touch too flashy, especially when paired with an already intricate dial. The smooth bezel, by contrast, toned things down, lending the watch a quieter elegance and allowing the dial to truly take center stage.

The Movement:

Like all modern Datejust models, mine was powered by the Rolex Calibre 3235. It may not be the prettiest movement out there, and with no display caseback, it’s not one you’ll admire daily, but make no mistake, it’s a workhorse. With the Chronergy escapement, Parachrom hairspring, and a robust 70-hour power reserve, it offers a blend of precision, efficiency, and durability.

Tried & Tested. (Photo by Jilliano)

The Bracelet:

What stood out even more than the specs was the overall feel. Everything on a Rolex feels perfectly put together.

The Jubilee bracelet, in particular, is arguably one of the best in modern watchmaking. It wears like silk on the wrist, with just the right amount of drape and articulation to stay endlessly comfortable. Its five-link design is refined and elegant yet built like a tank. Add to that Rolex’s Easylink extension system, offering 5mm of tool-free adjustment, and it becomes a practical companion, especially on warmer days when your wrist naturally expands. With that being said, there are more sophisticated microadjustment systems on much cheaper watches.

Surprisingly good lume. (Photo by Adriel)

And Yet… I Sold It:

The Rolex Datejust 36 left my possession this year, only a few months ago, in fact, to make way for future purchases. Why? Because I follow a simple rule in my collection: if something’s not getting worn, it gets sold.

Despite its beauty and horological merit, the Datejust was spending more and more time in the watch box. The culprit? My Rolex Explorer 36mm. Slimmer, more understated, and arguably more versatile for my lifestyle, it quickly became my daily go-to.

The final nail in the coffin was the purchase of my 226570 Explorer II. Between the rugged 42mm Explorer II and the elegant Explorer 36, the Datejust no longer had a clear role. It was surplus to requirements.

Any Regrets?

I’ve never regretted selling the Datejust. What once thrilled us may not always align with our evolving style, lifestyle, or identity.

That’s the joy of collecting: letting go can be just as rewarding as discovering. The funds from the sale went toward another piece I’d been chasing for quite some time, but more on that later.

So, is my journey with the Datejust line over? Not at all.

I can absolutely see myself adding another Datejust in the future, perhaps in a different configuration. Maybe I’ll go for the fluted bezel next time… or maybe not. That’s the beauty of the Datejust: there's a configuration for every taste.

Whether you're after tradition, modernity, flash, or subtlety, there’s a Datejust for you.

What are your thoughts on the Datejust? I’d love to hear them below.