Doxa was founded in the famed Le Locle region of Switzerland by twenty-one-year old Georges Ducommun in 1889. I guess that’s impressive. When he was 21, he was a true watchmaker, and created a brand that would outlive him by almost an entire century. When I was 21, I was pushing a car up a mountain during a blizzard, but hey, it’s fine. Maybe in the next life, Georges can reach my level. Doxa initially distinguished itself through alarm watches, anti-magnetic watches

As a coffee enthusiast, I was naturally excited when a brand called Brew appeared on the watch scene. Of course, “Brew” could mean almost anything — or nothing at all — as many brands choose names based compulsively on sound rather than meaning. After all, Rolex doesn’t have any inherent definition, but it certainly rolls off the tongue. In this case, however, Brew is very much a nod to coffee, as the company’s founder, Jonathan Ferrer, is a genuine coffee aficionado.

It’s that time of the year, where a new year starts and we all venture back to the office for the classic 9-to-5. However, the weather is warming, the sun is out longer, and spring is just around the corner, and with it, the potential for a new vacation, if, of course, we have enough vacation days left.    It can be a surprisingly fun activity to choose watches specifically for your holiday, even if your non-watch collector friends think you’re completely insane. Going on a

As the year comes to an end, and our bank accounts briefly swell with our bonus before being emptied to purchase gifts for our loved ones, let’s take a look back at some of the watches that were released in 2025.  This list will be divided by our favorite releases, our least-favorite, and releases that made us go, “Huh, well, that’s… interesting.”