I often think of luxury watches as time machines you carry on your wrist: they measure the passing of hours, yes, but more importantly, they preserve moments. My Omega Seamaster Diver 300M, ref. 212.30.41.20.01.003, bought new from an authorized dealer in 2012, doesn’t just tell time. It tells us that time once stood still.

Like many other microbrands, Minim was created from an enthusiast’s desire to create watches for the most important customer of all - oneself. Chloe has a career she loves in Finance, so creating the brand is not a money grab. After all, if making an abundance of money was the ultimate goal, Chloe - and any other watch enthusiast - could probably tell you that starting your very own brand from scratch is not a great idea.

It is important for a winter watch to be slim, so that it can easily fit underneath a sweater sleeve or a thick jacket without protruding outward like you have something on your wrist that is very excited to see your significant other. This doesn’t necessarily mean you have to have a dress watch, but it does rule out a lot of great, somewhat thicker divers like a Seiko Monster, Seiko Tuna, Seiko Arnie, Seiko - wait, I promise this isn’t an Anti-Seiko article!  The next is

Being in the watch media and brand collaboration space, I often get the chance to handle some incredible pieces. Recently, I had the pleasure of spending time with two standout models from Formex: the Essence Chronometer (in that striking gamaret) and the Reef Diver Chronometer (in blue). While they share some DNA, they bring very different personalities to the wrist. Let’s break them down.

Buying a new watch is an experience wrapped in both excitement and anxiety. Honestly, spending hundreds or even thousands of dollars on something that’s “just a time-telling device” feels like a bit of a gamble. I catch myself wondering, Am I making the right call? Of course, logically, a watch, no matter how fancy, isn’t worth its price tag. But here’s the thing: logic rarely wins against passion in this hobby.

In March of 2025, Tag Heuer made the polarizing decision of re-releasing their extremely popular neo-vintage quartz Formula 1 watches to commemorate becoming the official sponsor of F1. If you can detect a touch of sarcasm behind that sentence, it’s because the writing had been on the wall ever since their limited edition collaboration with fashion brand Kith became a roaring success. However, the new and improved Tag Heuer F1 seemed to split the watch enthusiasts into two ca

This year, the iconic Rolex Datejust celebrates its 80th anniversary, making it one of the longest-running luxury watch models in the world. To mark the occasion on The Watch Brief, I wanted to discuss one model that found its way into my collection over a year ago, the Datejust 36. While the Datejust is available in 34mm and 41mm, I can firmly state that the 36mm option is the ideal choice, bridging the gap between classic and modern.