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Friendzoned Watches: It's Not the Watch, It's Me.
Imagine the “friend zone.” We’ve all been there. It’s that awkward place where you adore someone’s vibe, you laugh at their jokes, you even gush about them to your friends, and yet you know, deep down, they’re never making it past “platonic brunch buddy.”
Watches have their own friend zone, too. These are the brands and models we admire from a safe distance.
thewatchbrief
Oct 9
Knis: The Japanese Microbrand That Deserves Your Attention
KNIS is a Kyoto-based Japanese microbrand founded by Niii Keisuke, offering high-quality automatic watches at affordable prices. With models like the KN001-RD, featuring a sunburst red dial, sapphire crystal, Miyota 8215 movement, and strong everyday wearability, KNIS proves that microbrands can compete with major players.
Jilliano Romano
Sep 12
Watch Microbrands: Are They Worth it in 2025?
Are you frustrated with the games and tricks from Authorized Dealers? Tired of the new dial colours on preexisting models being the centerpiece of a brand’s yearly releases? Has your bank account finally given in under the strain of $1,000 or more watch purchases?
If the above resonates with you, a microbrand might be the right fit. Microbrands offer some of the greatest value in watchmaking, along with innovative designs and a great deal of novelty.
Bryan
Sep 1
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