As a coffee enthusiast, I was naturally excited when a brand called Brew appeared on the watch scene. Of course, “Brew” could mean almost anything — or nothing at all — as many brands choose names based compulsively on sound rather than meaning. After all, Rolex doesn’t have any inherent definition, but it certainly rolls off the tongue. In this case, however, Brew is very much a nod to coffee, as the company’s founder, Jonathan Ferrer, is a genuine coffee aficionado.

As the year comes to an end, and our bank accounts briefly swell with our bonus before being emptied to purchase gifts for our loved ones, let’s take a look back at some of the watches that were released in 2025.  This list will be divided by our favorite releases, our least-favorite, and releases that made us go, “Huh, well, that’s… interesting.” 

KNIS is a Kyoto-based Japanese microbrand founded by Niii Keisuke, offering high-quality automatic watches at affordable prices. With models like the KN001-RD, featuring a sunburst red dial, sapphire crystal, Miyota 8215 movement, and strong everyday wearability, KNIS proves that microbrands can compete with major players.

Are you frustrated with the games and tricks from Authorized Dealers? Tired of the new dial colours on preexisting models being the centerpiece of a brand’s yearly releases? Has your bank account finally given in under the strain of $1,000 or more watch purchases? If the above resonates with you, a microbrand might be the right fit. Microbrands offer some of the greatest value in watchmaking, along with innovative designs and a great deal of novelty.