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Friendzoned Watches: It's Not the Watch, It's Me.
Imagine the “friend zone.” We’ve all been there. It’s that awkward place where you adore someone’s vibe, you laugh at their jokes, you even gush about them to your friends, and yet you know, deep down, they’re never making it past “platonic brunch buddy.”
Watches have their own friend zone, too. These are the brands and models we admire from a safe distance.
thewatchbrief
Oct 9
Knis: The Japanese Microbrand That Deserves Your Attention
KNIS is a Kyoto-based Japanese microbrand founded by Niii Keisuke, offering high-quality automatic watches at affordable prices. With models like the KN001-RD, featuring a sunburst red dial, sapphire crystal, Miyota 8215 movement, and strong everyday wearability, KNIS proves that microbrands can compete with major players.
Jilliano Romano
Sep 12
Rolex Datejust Review: Why I Bought It and Why I Sold It
This year, the iconic Rolex Datejust celebrates its 80th anniversary, making it one of the longest-running luxury watch models in the world. To mark the occasion on The Watch Brief, I wanted to discuss one model that found its way into my collection over a year ago, the Datejust 36. While the Datejust is available in 34mm and 41mm, I can firmly state that the 36mm option is the ideal choice, bridging the gap between classic and modern.
Bryan
Aug 6
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