Prior to getting this watch, I would probably have told my non-enthusiast friends to get an Orient Bambino, a Seiko Presage, or even a Hamilton Jazzmaster for their daily watch at the office. Now that I’ve had the Vandaag Baas for around a month, I can’t in good conscience recommend those other watches without also recommending this as the top choice. With its sub-1000 EUR price, classic design, and unique date window, this may just be the perfect watch for daily life.

The majority of microbrands seem to skew between varying degrees of uninspired yet reliable homages to avant-garde, kind of crazy designs. Somewhere in between is where a microbrand can truly create its value - this is the area where brands like Vario, Minim, Kuoe, Traska, and many others have established themselves. Thus, the question for Sero Watch Company, a relatively new microbrand hailing from the Netherlands and founded by Sergino and Robert (the name is an amalgamatio