The unboxing experience is an underrated, yet incredibly important aspect of getting a brand new watch. That being said, I know from firsthand experience with my own microbrand that creating a super unique or customized packaging can very quickly raise your costs, which in turn forces you to raise the cost on the customer. However, there are a few brands that manage to create something unique, regardless, and that's definitely the case for Walker & Crown, Farr + Swit, and