Like many other microbrands, Minim was created from an enthusiast’s desire to create watches for the most important customer of all - oneself. Chloe has a career she loves in Finance, so creating the brand is not a money grab. After all, if making an abundance of money was the ultimate goal, Chloe - and any other watch enthusiast - could probably tell you that starting your very own brand from scratch is not a great idea.

It is important for a winter watch to be slim, so that it can easily fit underneath a sweater sleeve or a thick jacket without protruding outward like you have something on your wrist that is very excited to see your significant other. This doesn’t necessarily mean you have to have a dress watch, but it does rule out a lot of great, somewhat thicker divers like a Seiko Monster, Seiko Tuna, Seiko Arnie, Seiko - wait, I promise this isn’t an Anti-Seiko article!  The next is

Being in the watch media and brand collaboration space, I often get the chance to handle some incredible pieces. Recently, I had the pleasure of spending time with two standout models from Formex: the Essence Chronometer (in that striking gamaret) and the Reef Diver Chronometer (in blue). While they share some DNA, they bring very different personalities to the wrist. Let’s break them down.