I’ve always had a soft spot for Australian watchmaking. Maybe it’s because Australia has always felt like a second home, albeit one that is quite far away. I’ve been lucky enough to visit a couple of times over the years, and every trip leaves me wanting to come back. In fact, we have another trip planned for 2027. That connection is part of the reason Bausele has always fascinated me. Unlike many microbrands that rarely rely on provenance, Bausele is proudly Australian

The majority of microbrands seem to skew between varying degrees of uninspired yet reliable homages to avant-garde, kind of crazy designs. Somewhere in between is where a microbrand can truly create its value - this is the area where brands like Vario, Minim, Kuoe, Traska, and many others have established themselves. Thus, the question for Sero Watch Company, a relatively new microbrand hailing from the Netherlands and founded by Sergino and Robert (the name is an amalgamatio