Most microbrands tend to compete over price - i.e. offering incredible prices for watches below what these mainstream brands would typically offer. Other microbrands try to compete by creating something entirely unique - something that you can’t just walk into any boutique to add to the collection. Orphic Watches, like Christopher Ward with their Bel Canto, has somehow managed to combine both things with Project 0: a Wandering Hours Watch inspired by the James Webb Telesc

The majority of microbrands seem to skew between varying degrees of uninspired yet reliable homages to avant-garde, kind of crazy designs. Somewhere in between is where a microbrand can truly create its value - this is the area where brands like Vario, Minim, Kuoe, Traska, and many others have established themselves. Thus, the question for Sero Watch Company, a relatively new microbrand hailing from the Netherlands and founded by Sergino and Robert (the name is an amalgamatio