For a few years now, I have had the privilege of meeting the owners of different brands, thanks to my job working for a Japanese microbrand. I have also had a hand in creating several different watches - whether it was a contribution to the design, the concept, the media push, or even the choice of strap. So, I have intimate knowledge of all the trials and tribulations that go into making even a single watch, but because I don't own the company, I am fortunate not to bear all

Kuoe is a Japanese microbrand that started during the peak of Covid-19, and it has become somewhat of a darling among watch enthusiasts in the years since. While you could attribute their success to a myriad of factors, such as their accessible pricing, the “Made in Japan” prestige, and more, none of that would matter if it wasn’t for one simple thing: they make good watches. Not only do they make good watches, they make watches with a distinct, memorable style of design.