Doxa was founded in the famed Le Locle region of Switzerland by twenty-one-year old Georges Ducommun in 1889. I guess that’s impressive. When he was 21, he was a true watchmaker, and created a brand that would outlive him by almost an entire century. When I was 21, I was pushing a car up a mountain during a blizzard, but hey, it’s fine. Maybe in the next life, Georges can reach my level. Doxa initially distinguished itself through alarm watches, anti-magnetic watches
The Watch Brief is your weekly dose of watch industry news, personal collection reviews, and sharp op-eds. Founded by Japanese microbrand executive Jilliano and industry expert Dr. Bryan, it’s our lighthearted, insightful take on the highs and lows of horology.
As the year comes to an end, and our bank accounts briefly swell with our bonus before being emptied to purchase gifts for our loved ones, let’s take a look back at some of the watches that were released in 2025.
This list will be divided by our favorite releases, our least-favorite, and releases that made us go, “Huh, well, that’s… interesting.”
Like many other microbrands, Minim was created from an enthusiast’s desire to create watches for the most important customer of all - oneself. Chloe has a career she loves in Finance, so creating the brand is not a money grab. After all, if making an abundance of money was the ultimate goal, Chloe - and any other watch enthusiast - could probably tell you that starting your very own brand from scratch is not a great idea.
It sometimes feels as if there is a brand new release from a major brand every week, which also means that there is a brand new release from a microbrand or a notable independent every other day. Unfortunately, we can’t keep track of all of these new watches, but we can at least highlight a few of our favorite releases, updates, or industry-related news.
Let’s start it off with one of our favorite microbrands.
Stay Updated with Our Articles!
All Videos
Share
Facebook
Twitter
Pinterest
Tumblr
Copy Link
Link Copied
Search video...
Now Playing
Finding the Perfect Casio Watch
10:55
Now Playing
My State of the Collection (Hamilton, Rolex, Doxa, & More)
