As watch enthusiasts, it’s great to stay updated, but realistically, there’s only so many watches we can track. So, I have made the ultimate sacrifice… and taken it upon myself to research some truly awesome brands, and condense it into one article. I know, I’m a saint! All jokes aside, it was great to put together this list, and I enjoyed talking with over a dozen brand owners.

Unlike Christmas or Hanukkah or Ramadan, the revolving door of Zodiac Animals - like this year’s Horse - allows watchmakers and designers to be more creative and go beyond kitsch when creating a watch to honor this annual event. Furthermore, the Zodiac Animals also have different elements. I, for one, am an Earth Tiger, while a relative of mine is a Water Tiger. The fact that we can incorporate elements creates a much richer tapestry for designers when planning ahead for thei