There is a certain gravitas that comes with any association to spacefaring or even the organizations involved with it. Let's go beyond the obvious example of my grail watch, the Omega Speedmaster, and look to how Bulova has made a killing with the Lunar Pilot due to astronaut Dave Scott (Apollo 15) using his Bulova after his main watch (the Speedy) broke during a moonwalk. Nubeo, who is no stranger to science fiction and collaborations, has made a bold yet surprisingly unders

Imagine the “friend zone.” We’ve all been there. It’s that awkward place where you adore someone’s vibe, you laugh at their jokes, you even gush about them to your friends, and yet you know, deep down, they’re never making it past “platonic brunch buddy.” Watches have their own friend zone, too. These are the brands and models we admire from a safe distance.