The unboxing experience is an underrated, yet incredibly important aspect of getting a brand new watch. That being said, I know from firsthand experience with my own microbrand that creating a super unique or customized packaging can very quickly raise your costs, which in turn forces you to raise the cost on the customer. However, there are a few brands that manage to create something unique, regardless, and that's definitely the case for Walker & Crown, Farr + Swit, and

As watch enthusiasts, it’s great to stay updated, but realistically, there’s only so many watches we can track. So, I have made the ultimate sacrifice… and taken it upon myself to research some truly awesome brands, and condense it into one article. I know, I’m a saint! All jokes aside, it was great to put together this list, and I enjoyed talking with over a dozen brand owners.

Walker & Crown’s debut collection, the Revival series which is an Ode to 80s culture, has four unique models - the Electric Lagoon, the Memphis Beat, the Clerk, and the Laser Drift. Each comes in a sizeable, colorful box, which also includes a color-matched Saffiano leather strap, and an honest-to-goodness cassette tape. This cassette tape’s design matches the respective watch, and it even comes with a track list.