So when Tommaso took the leap of faith to launch his own brand, it was to bring a complicated watch to the wrists of consumers without costing over a hundred thousand euros (at minimum). After a year of research, he learned, unfortunately, that releasing a debut watch at under a thousand euros with a grand complication like a perpetual calendar or minute repeater was literally impossible, but that didn’t mean he couldn’t do the next best thing: A watch with a lot of great com

Imagine the “friend zone.” We’ve all been there. It’s that awkward place where you adore someone’s vibe, you laugh at their jokes, you even gush about them to your friends, and yet you know, deep down, they’re never making it past “platonic brunch buddy.” Watches have their own friend zone, too. These are the brands and models we admire from a safe distance.