Unlike Christmas or Hanukkah or Ramadan, the revolving door of Zodiac Animals - like this year’s Horse - allows watchmakers and designers to be more creative and go beyond kitsch when creating a watch to honor this annual event. Furthermore, the Zodiac Animals also have different elements. I, for one, am an Earth Tiger, while a relative of mine is a Water Tiger. The fact that we can incorporate elements creates a much richer tapestry for designers when planning ahead for thei

I often think of luxury watches as time machines you carry on your wrist: they measure the passing of hours, yes, but more importantly, they preserve moments. My Omega Seamaster Diver 300M, ref. 212.30.41.20.01.003, bought new from an authorized dealer in 2012, doesn’t just tell time. It tells us that time once stood still.

Imagine the “friend zone.” We’ve all been there. It’s that awkward place where you adore someone’s vibe, you laugh at their jokes, you even gush about them to your friends, and yet you know, deep down, they’re never making it past “platonic brunch buddy.” Watches have their own friend zone, too. These are the brands and models we admire from a safe distance.