Kuoe is a Japanese microbrand that started during the peak of Covid-19, and it has become somewhat of a darling among watch enthusiasts in the years since. While you could attribute their success to a myriad of factors, such as their accessible pricing, the “Made in Japan” prestige, and more, none of that would matter if it wasn’t for one simple thing: they make good watches. Not only do they make good watches, they make watches with a distinct, memorable style of design.

I sold my Seiko Speedtimer, and it’s all because of this watch. How’s that for a start to a review?